Vivek Kumar
I am a highly motivated and technically skilled professional with over 4 years of experience in the AdTech industry, currently working as a Senior Implementation Specialist at Taboola. With a Master’s in Computer Applications from Chandigarh University, I bring deep expertise in programmatic advertising, publisher onboarding, and product optimization
Location
New Delhi
About Me
I am a highly motivated and technically skilled professional with over 4 years of experience in the AdTech industry, currently working as a Senior Implementation Specialist at Taboola. With a Master’s in Computer Applications from Chandigarh University, I bring deep expertise in programmatic advertising, publisher onboarding, and product optimization. I specialize in technical integrations using JavaScript, Python, and SQL, and have successfully led initiatives like the development of Taboola’s WordPress plugin and performance monitoring tools.
Recognized multiple times for my client-centric approach and leadership, including being awarded Employee of the Quarter, I have consistently contributed to revenue growth, product innovation, and team development. Currently pursuing a degree in Data Science, I am passionate about leveraging data to drive smarter decisions and long-term strategic value in digital marketing and AdTech. My goal is to evolve into a Data Scientist or Data Product Analyst role, blending technical expertise with analytical insight to create impactful solutions.
Carrier Objective:
Dynamic and results-oriented AdTech professional with over 4 years of progressive experience in technical implementation, programmatic advertising, and publisher account management. Adept at driving seamless product integrations, performance optimization, and client success through data-driven strategies and cross-functional collaboration. Seeking to leverage my technical expertise in JavaScript, Python, and web technologies along with a growing foundation in data science to transition into a Data Scientist or Data Product Analyst role within the AdTech or digital marketing industry. Committed to continuous learning, innovation, and delivering measurable impact through advanced analytics and performance-driven solutions.
Resume
Short-term Goals: In the short term, I aim to successfully complete my degree in Data Science to strengthen my foundation in machine learning, data analysis, and statistical modeling. I plan to expand my proficiency in Python, R, and data visualization tools, applying analytical techniques to real-world AdTech challenges. Gaining deeper hands-on experience in performance monitoring and data-driven decision-making is also a priority, particularly to support product and client optimization strategies. Additionally, I intend to continue contributing to innovation at Taboola by enhancing technical implementations, mentoring peers, and refining plugin development.
Long-term Goals: Over the long term, my goal is to transition into a Data Scientist or Data Product Analyst role within the AdTech or digital marketing industry. I aspire to leverage data science and machine learning to develop intelligent systems that drive improvements in ad performance, user engagement, and revenue generation. As I grow in my career, I aim to take on leadership roles that focus on product innovation, cross-functional collaboration, and strategic business impact. I am also committed to staying at the forefront of emerging technologies such as Generative AI and Big Data, enabling the delivery of scalable, future-ready solutions in an ever-evolving digital landscape.
Leadership and Work Experience
Leadership and Work Experience
Sr. IMPLEMENTATION SPECIALIST | TABOOLA INDIA | August 2023– Present
Roles and Responsibilities
- Manage publisher account setup and oversee Mid-Market accounts, ensuring seamless onboarding and integration.
- Lead the implementation and optimization of Taboola’s programmatic and header bidding products to drive revenue growth.
- Deployed Taboola JavaScript tags via Google Tag Manager (GTM) and GAM to improve tag deployment efficiency.
- Responsible for debugging the product issue and handling escalations from the team.
- I also specialize in analyzing ad performance metrics to identify trends and resolve issues related to inventory management, integration, and ad rendering.
- Led the development and ongoing maintenance of the Taboola WordPress plugin, managing technical integration and collaborating with internal teams to ensure seamless deployment and performance.
- Ensure on-time execution of technical integrations and deliver service excellence during implementation.
- Troubleshoot and resolve issues reported by publishers, adhering to defined SLAs, via tools like Salesforce and JIRA.
- Optimize publisher accounts proactively, providing timely feedback and recommendations to maximize yield and performance.
- Collaborate with internal teams (sales, marketing, product, and engineering) to create customized implementation plans.
- Maintain and update support systems while ensuring accurate tracking of client issues and escalations.
- Acting as SME for ABP [Adblock Plus] specific implementation to generate more revenue by optimizing the product according to the ABP specifically.
- Mentoring and helping internal team to address complex integration challenges, and product issues.
- Conducting knowledge training sessions for the team so that they can understand the better implementation of the product.
IMPLEMENTATION SPECIALIST | TABOOLA INDIA | September 2021 – July 2023
- Delivered high-quality implementations using technologies like JavaScript, HTML, CSS, and SQL.
- Supported publisher integrations involving Header Bidding and Prebid Wrappers.
- Conducted detailed performance analysis to identify trends, resolve anomalies, and optimize accounts for higher ROI.
- Handled discrepancies, brand safety issues, and integration challenges for publisher and demand clients.
- Worked on health checkup of client’s site to optimize the overall site performance by reducing load time of the website and Taboola products, ultimately resulting in improved revenue and user engagement.
- Took meetings with different teams like R&D and product to eradicate ongoing issues with new products on different platforms.
IMPLEMENTATION REPRESENTATIVE | TABOOLA INDIA | March 2020 – September 2021
- Acted as SME for Lazy Load and Legacy Video, driving consistent performance for publisher accounts.
- Managed critical escalations and emergency cases, ensuring adherence to SLAs and efficient resolution.
- Proactively identified upsell opportunities, increasing portfolio revenue and client satisfaction.
- Conducted Salesforce training sessions and prepared decks for new product launches.
- Recognized as Employee of the Quarter (Q4 2020) for exceptional performance and ownership.
Interests and Achievements
- Recognized as Employee of the Quarter (Q1 2023) for exceptional client service and innovation.
- Designed and developed the Taboola WordPress plugin, addressing critical publisher needs.
- Enthusiast in emerging technologies such as Generative AI and Data Science.
Major Subjects
Master of Computer Applications (Chandigarh University)
- Agile Software Development & Methodologies
- Client-Side Web Technologies (HTML, CSS, JavaScript)
- Advanced Database Management Systems
- Software Engineering & System Design
- Object-Oriented Programming (Java/C++)
- Data Structures & Algorithms
- Operating Systems
- Computer Networks
- Cloud Computing
- Project Management
Bachelor of Science – Information Technology (Bharati Vidyapeeth University)
- Programming Fundamentals (C, C++)
- Web Development Basics
- Data Communication & Networking
- Relational Database Management Systems (RDBMS)
- Software Engineering
- Operating Systems
- Internet Technologies
- Information Security
- Mathematics for Computing
- Introduction to Artificial Intelligence (elective/optional)